If you are not ready to commit to a promise, you are not ready to brand

We work with visionary businesses ready to own their voice, sharpen their positioning, and build brands that move people.

Our strategic process >

Previous experience includes work for:

Our work,
your success

We’ve had the privilege of working on projects across diverse industries, enriching our experience, honing our creativity, and expanding our expertise.

Lumineer Property

Visual Identity & Strategy

Blockchain Global

Visual Identity

Guampa

Conceptual Design

LynneWaters Personnel

Visual Identity & Strategy

Equilance

Visual Identity

Non-Profit Org

Visual Identity

Let's collaborate Our strategic process >

A brand is more than a logo. It’s your reputation, your edge, your impact, the promise you keep

What we do

Strategy

Customer Research

Competitor Analysis

Brand Strategy

Positioning & Naming

Tone & Voice

Personas & Archetypes

Website Strategy

Design

Visual & Verbal Identity

UI / UX Design

Website Design & Dev

Art Direction

Wireframing

Marketing Materials

Design Systems

Let's collaborate

Our strategic
process

We take a thoughtful, strategic approach, we we call it the "Brand Doctor Approach"

01 Discovery

A call about you

We won’t pitch ourselves, instead, we learn about your goals and see how we can tackle your challenges.

02 Design

Strategy-Led Craftsmanship

Once we’ve identified your solution, we craft the service using a clear strategy and direction.

03 Test

Testing, Tuning, Delivering

Running regular check-ins, tests, and refinements lead to the final product that’s ready to launch.

04 Support

Support Beyond the Launch

Brand management, consultations, and workshops, we’re here for you long-term.

Let's collaborate

Check out
our blog

Cultural Chameleons: Unlocking the secrets of global branding

Read Article >

Your logo is not a brand: Understanding the depth of brand

Read Article >

There's more >

Hey, lets collaborate

This isn’t about logos for letterheads, It’s about building brands that live, breathe, and drive real business. Brands that people recognise, connect with, and trust.

If you believe in long-term impact over quick fixes, we’d love to hear from you.

hello@fluctus.co.za

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If you are not ready to commit to a promise, you are not ready to brand

Our work,your success

Lumineer Property

Blockchain Global

Guampa

LynneWaters Personnel

Equilance

Non-Profit Org

A brand is more than a logo. It’s your reputation, your edge, your impact, the promise you keep

What we do

Strategy

Design

Our strategicprocess

A call about you

Strategy-Led Craftsmanship

Testing, Tuning, Delivering

Support Beyond the Launch

Check out our blog

Cultural Chameleons: Unlocking the secrets of global branding

Your logo is not a brand: Understanding the depth of brand

Hey, lets collaborate

Our work,
your success

Our strategic
process

Check out
our blog