Challenge
Equilance, a new company promoting work-life balance and holistic growth, approached us for a logo that would visually embody their ethos of balanced personal and professional well-being. Although they had a clear vision of encouraging both material and spiritual growth, they struggled to express this balance in a concise and professional design. They needed a logo that could encapsulate these values with simplicity and elegance.
Process
We began with a discovery call, where we listened to the Equilance team’s vision, goals, and mission to ensure our understanding aligned with their unique values. From this conversation, we moved into industry research to identify trends and gaps that would help shape a distinct, memorable identity. Guided by these insights, we crafted a logo that visually communicates their dedication to holistic growth in a balanced, minimalist form.
Impact
The final Equilance logo seamlessly integrates within their industry’s professional landscape. Its simplicity and adaptability make it versatile across multiple platforms, from digital to print, while its clarity helps communicate the company’s mission effectively. The design has positioned Equilance with a recognizable, scalable brand mark that speaks to their balanced approach and resonates with their audience.
