Welcome to the blog

Discover and enjoy comprehensive insights on intentional branding, key brand terms, the importance of branding, and best practices for an enhanced experience.

Cultural Chameleons, the secrets of global branding

In today's interconnected world, where consumers have access to a vast array of brands.

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Your logo is not a brand, let's understand the depth of 'brand'

It's been a decade since my branding journey began, and I still see entrepreneurs getting it wrong.

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The brand doctor appointment & prescription

Why consulting a branding expert can save your business.

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They've Googled your business

These days, people have Googled you before you’ve ever spoken to them.

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