LynneWaters Personnel
Brand Identity, Brand Strategy, Web Design & Dev
A specialist recruitment and executive search agency specializing in end to end talent management, market analysis for clients, and career guidance
Challenge
LynneWaters Personnel, a seasoned HR consulting and executive search agency, needed a polished visual identity to better communicate their expertise. Despite their industry experience, they sought to amplify their voice, attract larger clients, and build stronger trust-based relationships. Their challenge was to develop a brand presence that resonated with both clients and candidates.
Process
We began by analysing competitors and industry trends to establish a solid strategy. The result was a simple yet impactful identity that included a cohesive colour palette, modern typography, and messaging tailored to their mission. Every element, from imagery to design, was crafted to ensure scalability and adaptability across traditional and digital platforms.
Impact
The new identity elevated LynneWaters Personnel’s presence in the HR industry. A responsive logo provided flexibility across mediums, while consistent messaging reinforced their brand’s professionalism and reliability. This transformation allowed them to connect with larger clients, solidifying their reputation as a leader in talent management and executive search.
The LynneWaters logo represents the company’s ethos of crossing boundaries and embracing innovation to achieve success across geographical territories. Designed to reflect adaptability and forward-thinking, it symbolises their commitment to excellence and their global reach.
