Challenge
Blockchain Global Strategies faced a challenge in aligning their existing logo with the boldness and competitive edge demanded by the blockchain industry. Although they had a logo, it didn’t project the distinctive, cutting-edge image they desired. They needed a mark that was instantly recognizable, supported by vibrant and futuristic colors that would establish a memorable presence in a crowded market.
Process
After an initial client meeting, we conducted thorough market research and analysis to explore current branding trends within the blockchain industry. This approach enabled us to pinpoint common visual elements and identify ways to make Blockchain Global Strategies stand out. By carefully choosing effective and distinctive design elements, we created a logo that aligns with the company’s innovative spirit while resonating with their target audience.
Impact
The final logo positions Blockchain Global Strategies as a forward-thinking leader in blockchain technology. Its sleek, modern aesthetic and bold color palette convey the company’s commitment to innovation, making it easily recognizable and impactful across digital and physical platforms.4o
