Challenge
Guampa aimed to redefine healthy eating by making it exciting and delicious. The challenge was to create a brand identity that appealed to a dynamic audience aged 18–40, steering away from dull or overly corporate visuals. They needed vibrant messaging, colours, and typography to communicate their mission and stand out in the health food market.
Process
We began by researching audience preferences and health trends. A vibrant yet balanced colour palette was designed to evoke freshness and energy. Playful yet modern typography ensured versatility, while the messaging highlighted fun and convenience. Through collaboration, we crafted an identity that reflected Guampa’s joyful approach to healthy living.
Impact
The final design brought Guampa’s mission to life, connecting with their audience through vibrant colours and engaging typography. The bold messaging inspired a fresh perspective on health, turning it into a fun and exciting journey. This passion project shows how design can tell a powerful brand story.
